About Us
About Company
Prihatin Ehsan Holdings Sdn Bhd (PEHSB) is engaged in investment holding and provides management services. PEHSB operates in four segments: property development and related activities, which include the development of residential and commercial properties and the maintenance of properties; leisure, which includes the operation of hotels, golf course, resorts and a water theme park; educational, which includes the provision of educational services, and others, which include the investment in subsidiaries and property investment. PEHSB was founded in 1998 and based in Petaling Jaya, Selangor, Malaysia.
Our vision is to be a leading business organization/company to support the Government's inspiration to eradicate poverty with the support of strong internal financial resources through active involvement in the commercial business sector. All profits after deduction operation cost will be contributed to Yayasan Basmi Kemiskinan and Yayasan Bina Kesejahteraan for poverty eradication programme and wellbeing for the less fortunate. Active in commercial business and social enterprises.
Our Aspiration
Our Sustainability Framework
Our sustainability approach is anchored on four pillars that guide how we create
impact through purpose-driven business
We empower underserved communities through education, technical skills development, and livelihood training. This forms the foundation of our Circular Livelihoods model — where communities evolve from beneficiaries into contributors within regenerative economic ecosystems.
We uphold transparency, accountability, and fairness in all engagements. Our governance and partnerships are grounded in integrity, ensuring that opportunities and benefits are shared equitably across society.
We promote harmony between development and nature by adopting responsible resource use, advancing climate awareness, and supporting initiatives that encourage restoration, resilience, and sustainable living.
Lasting impact requires collaboration. We work with government agencies, private organisations, NGOs, and community institutions to align enterprise growth with long-term social and environmental aspirations.
Sustainable Business
Prihatin Group of Companies is a purpose-driven social enterprise committed to building businesses that generate both economic value and social good. Our mission extends beyond profit — we believe business must serve humanity, strengthen communities, and protect the environment.
Guided by the principle of ethical wealth distribution, we channel enterprise success into opportunities that uplift lives and foster equitable growth. Sustainability is embedded across our strategy, governance, and daily operations, ensuring that every venture contributes meaningfully to social progress and environmental stewardship.
Programmes We Support
Every Prihatin Group of Companies initiative is designed to empower lives and strengthen communities.
We support and co-create programmes that drive inclusive and sustainable development
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Education and Youth Empowerment
Providing pathways to knowledge, leadership, and employability through scholarships, mentorship, and skill-building programmes.
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Women Advancement and Leadership
Strengthening women’s roles in business, leadership, and innovation to encourage independence, confidence, and resilience.
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Community Welfare and Social Support
Enhancing social safety networks through compassionate, community-based assistance and outreach.
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Enterprise and Entrepreneurial Development
Supporting micro and small businesses within our Circular Livelihoods Hub to build sustainable income streams and community reinvestment.
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Environmental and Sustainability Initiatives
Collaborating with partners to promote conservation, responsible consumption, clean energy awareness, and environmental education.
Closing Note
At Prihatin Group of Companies, we believe that true success is measured not by wealth accumulated, but by lives transformed.
Our vision is to cultivate a self-sustaining ecosystem of ethical wealth, shared prosperity, and circular livelihoods — enabling every community to thrive with dignity, purpose, and resilience.
Through purposeful enterprise, compassionate leadership, and collective responsibility, we remain committed to progress that is inclusive, sustainable, and aligned with the greater good of humanity and the planet.
